{"id":21,"date":"2010-12-13T19:43:55","date_gmt":"2010-12-13T19:43:55","guid":{"rendered":"http:\/\/www.graceless.info\/"},"modified":"2010-12-13T19:43:55","modified_gmt":"2010-12-13T19:43:55","slug":"advertising","status":"publish","type":"page","link":"http:\/\/www.graceless.info\/?page_id=21","title":{"rendered":"Advertising"},"content":{"rendered":"<p>We are offering free advertising in the first issue of Graceless.<\/p>\n<h2>Why advertising?<\/h2>\n<p>As a countercultural magazine, our job is to serve the underground. And while advertising has quite a stigma in radical communities, it is still something we participate in. It&#8217;s an important function to draw attention to new bands, labels, and resources.<\/p>\n<p>\nThere are many reasons <em>not<\/em> to offer advertising: for most magazines, the real customer is the advertiser instead of the reader. The content usually serves as a way to get people to read the ads. We are absolutely committed to avoiding that: the magazine, and its contents, will come first. The ads will also all be in the back of the magazine, clearly distinguished from the content.<\/p>\n<p>\nWe are also committed to curating the content of the ads, and we will only allow advertising from projects that we support.<\/p>\n<h2>Why free advertising?<\/h2>\n<p>Two reasons: one, to show that we are offering ads in the magazine because it is something we believe in, rather than something to make money off of; two, we&#8217;re an untested magazine, and we absolutely can&#8217;t guarantee a good return on investment to those who advertise in our pages. It&#8217;s hard being a small business, and we&#8217;d hate to just take some poor label&#8217;s money and not have them get anything for it.<\/p>\n<h2>Interested in advertising?<\/h2>\n<p>We&#8217;re interested in offering free ads to:<br \/>\n-independent labels who aren&#8217;t afraid to identify with the radical side of goth<br \/>\n-crafters and makers of all sorts<br \/>\n-political projects we can get down with<br \/>\n-individual bands<br \/>\n-etc.<\/p>\n<p>We are not offering ads to (but don&#8217;t necessarily intend to pass judgment on):<br \/>\n-retail stores, except those that are either worker-owned or are known to us personally so that we can attest to the way employees are treated.<br \/>\n-festivals or events with corporate sponsorship<\/p>\n<p>Send an email to graceless@graceless.info and let us know about your project and why you should get free advertising, and we&#8217;ll consider you!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are offering free advertising in the first issue of Graceless. Why advertising? As a countercultural magazine, our job is to serve the underground. And while advertising has quite a stigma in radical communities, it is still something we participate &hellip; <a href=\"http:\/\/www.graceless.info\/?page_id=21\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":4,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-21","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/www.graceless.info\/index.php?rest_route=\/wp\/v2\/pages\/21","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.graceless.info\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.graceless.info\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.graceless.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.graceless.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21"}],"version-history":[{"count":0,"href":"http:\/\/www.graceless.info\/index.php?rest_route=\/wp\/v2\/pages\/21\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.graceless.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}